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Gives media houses the power to reach more customers, and advertisers the opportunity to book print ads quickly and easily - around the clock.

Adpin for ad buyers

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Peder Gidlund
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"Our existing systems are complemented very well by Adpin's SaaS service in app and web. The possibility to collaborate with our advertisers, media agencies and even other media houses through Adpin is not only unique, but something we see as a must. The print industry needs to be digitalised, streamlined and automated, which Adpin enables in a smooth way. We therefore recommend other media houses to test Adpin as well. "

- Peder Gidlund, CEO 

Adpin's technology provides a seamless SaaS service that complements and streamlines print ad sales processes.

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Self-service for ad buying

Open the possibility for advertisers to independently carry out ad purchases when, wherever and however it suits them.

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Cross all stakeholders

Real-time automation between all internal and external stakeholders for print ad transactions.

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Print ad technology/tracking
Groundbreaking functionality and technology that streamlines and automates the sale of print ads.

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DAILY

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Advertiser relationship management

A customized CRM system designed to optimize media houses' sales of print ads.

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DAILY

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Across media houses

Adpin enables two or more media houses to quickly establish a digital agreement to sell each other's ads.

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Cross all channels

Combine a print offer with a digital, OOH or event.

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In Adpin's self-service, advertisers can search, filter and select specific publications, book advertising space and upload their advertising material - all in a cohesive and user-friendly system.

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1. Choose ad formats and issues

Browse through available titles, formats, issues, and select the ones you want to book.

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2. Add to cart

Add the ads to the shopping cart.
Upload ad materials or choose assistance with ad production (you can also specify this later).

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3. Place order!

Place your order. The media house will soon confirm your booking, and you will receive a notification via email and in Adpin.

WHERE

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Know where you want to be seen?
Use Adpin's map feature to find titles in your desired area.

HOW

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Know how you want to be seen?
Filter by your chosen ad format and find titles that match.

WHEN

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Know when you want to be seen?
Filter and find editions that fit your schedule.

WHO

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Know who you want to reach?
With Adpin's smart filtering, you can find titles that reach your target audience.

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Tidningsredaktion

PAT
Print Ad Technique

Adpin offers groundbreaking functionality and technology in several areas, streamlining and automating the sales process for print ads.
 

Through advanced sales features, self-service tools, and data tracking, Adpin helps media houses keep more sales channels open while reducing administrative work.

Print ad data for optimization

Track visitors, geographic distribution, sources, and conversions – optimize marketing and maximize return on investment with Adpin's powerful data insights for print ad sales. Get detailed statistics that allow you to analyze and improve campaigns for increased profitability.

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Across media houses

Cross-selling between media houses.

Adpin enables two or more media houses to quickly establish a digital agreement to sell each other's ads. With just a few clicks, the parties can create a connection, and once the agreement is in place, they gain immediate access to each other's titles, editions, and ad formats. This provides media houses with an easy way to expand their offerings and reach new audiences together.

Automation

Any commission and maximum discounts are jointly determined by the media houses and automatically applied to all sales between the parties. This ensures a smooth and transparent process, where both media houses can easily collaborate and maximize their ad revenue without additional administrative work.

Extended Reach & Target Audience

With Adpin's cross-selling, media houses can expand their geographical target audience and increase the reach of their offerings by collaborating with other media houses. This creates the opportunity to offer advertisers a larger selection and a broader audience, generating new revenue opportunities.

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Cross all stakeholders

Real-time automation between all internal and external stakeholders for print ad transactions. Adpin’s app and web service create synergies between media houses, advertisers, and other stakeholders.

ARM
Advertiser relationship management

Adpin ARM (Advertiser Relationship Management) is a customized CRM system designed to optimize media houses' sales of print ads. The system offers a range of smart features that streamline the sales process and make the work smoother for both salespeople and advertisers.

Title content & ads

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Leads generation

Client register & history

Automated proposals

Unique & public deals

Budget & source tracking

ARM
(CRM)

With Adpin ARM, media houses get tools to easily manage quotes, orders, customer records, and incoming data from the self-service – all integrated into a user-friendly interface that seamlessly syncs with the advertiser's or media agency's version of Adpin.

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Cross all channels

Combine print ad sales with other media to create a broader and more versatile ad offering that reaches a larger audience.

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Print

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Event

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Newsletter

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Native

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OOH

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Mobile

TV

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Digital

Radio

Social media

Print ads
digitized

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